PR Officer

Ready to take the next step as a PR Officer? Join a respected consumer goods company in Hermanus, Western Cape. This is a hands-on position suited to a professional who thrives in a fast-paced environment.

You will enjoy modern facilities and the equipment needed to do the job well. Career progression is actively supported for those who show initiative. Everyone is expected to pull their weight, and everyone is valued for it. If that sounds like you, we would be glad to receive your application.

The role includes weekend, public-holiday, and month-end trading periods typical of retail.

• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.

• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.