Content Creator

A leading retail business operating in Hermanus, Western Cape invites applications for the role of Content Creator. We need a team player who communicates well and takes responsibility for outcomes.

The team operates with a hands-on, get-it-done attitude and good camaraderie. Hard work is matched by genuine respect for the people who do it. There is real scope for growth and skills development for the right person. We would love to see your CV if this role speaks to you.

The role includes weekend, public-holiday, and month-end trading periods typical of retail.

• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.

• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.