Digital Marketing Specialist

Ready to take the next step as a Digital Marketing Specialist? Join a respected retail business in Hermanus, Western Cape. The position calls for someone who combines technical ability with a strong work ethic.

The business is growing, and capable people grow with it. You will work alongside an experienced and supportive team in a professional setting. Apply today and let us know why this role is right for you.

• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.

• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.