SEO Specialist

The SEO Specialist will build and maintain relationships, monitor, analyse, and report on marketing campaign performance using tools like and develop and implement comprehensive marketing strategies and campaigns aligned.

You will be based at the Kimberley operation in Northern Cape. Leadership is visible and approachable, and good ideas are always welcome. Integrity, teamwork, and a customer-first mindset are at the core of how the team works. Qualified candidates are encouraged to get their applications in early.

• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.

• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.