SEO Specialist

Hands-on from day one, the SEO Specialist will collaborate, develop and implement comprehensive marketing strategies and campaigns aligned and manage the company's digital marketing channels for a consumer goods company in Potchefstroom, North West.

The team values honesty, hard work, and treating every customer with respect. You will find a workplace that respects your time and your contribution. Apply today and let us know why this role is right for you.

• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.

• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.