Brand Manager

We are looking for a reliable, detail-oriented Brand Manager to join our operations team in Knysna.

The company supports further study and professional development where relevant. It is a busy, practical environment where no two days look quite the same. Take the next step in your career and apply before the closing date.

The role includes weekend, public-holiday, and month-end trading periods typical of retail.

• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats informing marketing strategy.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.

• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.