Brand Manager

To manage the company's digital marketing channels and manage brand identity and ensure consistency, a retail business in Mitchells Plain, Western Cape is seeking a Brand Manager.

Good work does not go unnoticed, and progression follows performance. The team looks after its own and expects the same in return. Get in touch with your application and start the conversation.

• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.

• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.