Marketing Coordinator

The Marketing Coordinator will create high-quality content for various marketing channels, plan and execute events and conduct market research and competitor analysis to identify trends.

This is an on-site role in Mitchells Plain, Western Cape. The working environment is collaborative, well-resourced, and focused on results. The team looks after its own and expects the same in return. Training is practical and ongoing rather than a once-off exercise. If you tick the boxes below, we want to hear from you.

• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.

• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.