SEO Specialist

The SEO Specialist will develop and implement comprehensive marketing strategies and campaigns aligned, plan and execute events and conduct market research and competitor analysis to identify trends.

The role is based in Mthatha, Eastern Cape. Hard work and reliability are noticed and rewarded with real advancement. Collaboration, fairness, and pride in the work define the day-to-day culture. Day to day, you will collaborate with colleagues who take real pride in their work. Qualified candidates are encouraged to get their applications in early.

The role includes weekend, public-holiday, and month-end trading periods typical of retail.

• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.

• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.