Marketing Coordinator

Are you an experienced Marketing Coordinator ready for a fresh challenge in Welkom, Free State? You will be trusted to work independently while contributing to wider team goals.

There is genuine scope to shape the role and make it your own. The culture is down-to-earth, with a real focus on getting things right. The workplace is professional, friendly, and geared towards high performance. Ready to apply? Send through your CV and a short introduction.

• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Monitor, analyse, and report on marketing campaign performance using tools like Google Analytics, providing actionable optimisation recommendations.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Create high-quality content for various marketing channels including blog posts, social media updates, newsletters, press releases, and video scripts.

• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• For management roles, experience leading a team and managing external agencies, freelancers, and marketing budgets.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.